There are two reasons that most newbie marketers never try this:
- Because they think it’s somehow unethical (it isn’t)
- Because they’re scared. (It’s not scary, it’s easy and exhilarating
I’ve done this myself and have earned literally hundreds of thousands of dollars from it with very little initial work
I’ve mentioned it before although perhaps not this exact method.
OK here we go…
So first you get your idea for your continuity product…
Something like:
How to make money from plugins
How to build a mailing list of 100,000 subscribers
How to build your own Amazon Empire
How to start your own event promotion business
How to build a six-figure local SEO business
…or anything like that which tickles your tackle.
And then you get busy and write (or outsource) the sales page.
Then you busy and write (or record or outsource)the first lesson/’module/video or whatever delivery method you choose
The whole thing takes about ONE DAY if you get started early and work your arse off doing what I call a ‘power day’
Power day?
Well, this is when you dump all distractions and let NOTHING take your eye off the ball.
You focus 100% on getting the job done and don’t stop until it IS finished.
It’s knackering absolutely, but at the end of the day when you have the sales page ready and the first lesson in place you feel like the soap after a women’s volleyball championship 🙂
Because when you’ve got these basics in place you can launch.
You don’t need all the lessons/modules to be in place, you just need to be one lesson ahead of your subscribers.
And here’s the biggie…
AFTER you’ve launched lesson one you can gather all your subscribers into a Facebook group or forum or however you want to set it up and ASK them what they want to see next.
Sure you’ll have some kind of loose structure in mind, but by asking your members what they want to see next you’ll never be short of content ideas AND you’ll keep your refunds low and your retention rate high because they’ll never be disappointed in the content……because THEY chose it.
I’ve run continuity sites like this and the feeling of belonging your members get when you listen to them and provide what they’re asking for it totally priceless.
It makes your continuity incredibly STICKY (high retention rate) which in turn makes affiliates want to promote it.
Here’s the best bit – your original members will feedback to you on what they want to see next right?
Your job is then to stack it up into a DRIP FED course that is delivered automatically to all new subscribers.
When the course reaches its natural conclusion (as they all do) you’ll have a ready to go drip-fed membership that it 100% HANDS-FREE for you and all you have to do is pour new members in the top.
Lovely model takes about a day (initially) to set up and then you have a drip-fed, fully automated course that you just need to pour new buyers into!
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